Online & Digital Strategy

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1 | CONCRETE EVIDENCE for Online Dance Music PR 



We specialize in Dance Music PR. We have regular contact with carefully targeted online contacts, with a large database full of the most influential dance music bloggers and online journalists. We have nurtured and established relationships with principal journalists translating in delivering excellent online PR campaigns.

Recent coverage for our clients includes:

  • • Online Premier’s with Mixmag.net, Noiseporn & DB First, ‘Songs of the day’ with Notable Dance and more.
  • • Artist Interviews & features with online publications; DMC World, Vent Mag, Do Androids Dance,
  • • Various Radio interviews and mini mixes.

Our clients include some of the World’s biggest dj/producers & labels.

Mixes & projects we have worked range from:

  • • Robbie Rivera (Exclusively)*
  • • Juicy Music (Exclusively)*
  • • Louie Vega
  • • Tocadisco
  • • Sonny Wharton
  • • Dezerate
  • • Oscar G
  • • Armand Pena
  • • Crystal Waters
  • • Hoxton Whores
  • • Platsik Funk

The result: More online reviews, more coverage and a significant improvement in your online profile and music fans’ awareness of your act.

PR is about pushing your brand to the next level – and consistency is key.

02 | CONCRETE EVIDENCE for Online Digital Strategy

A cohesive fan & follower experience on and across all online platforms when used correctly, will allow for more engagement, sharing,  widen reach to enable and build a deeper fan/buyer connection.

Helping you attract real music consumers, music buyers, fans.

For Artists, labels, brands and retail the interaction and importance of user engagement is paramount. Fan communications, growth & music marketing are the keys to a successful digital strategy.

Having worked many recent (including UK Top 40 artist and product) campaigns. We can advise on best practices and even manage your online presence to suit your needs and maximize your social media sites. Optimizing social media and cross platform promotion is crucial.

Working with you and your budget we can help and advise on Content marketing, Digital Ad management, CRM/Email development & marketing, Analytics and more.

As part of the service, we will examine and audit your social media and make sure that:

  • • The designs are consistent with the artist / brand
  • • The profiles are optimised to contain as many viral features as possible (tell a friend options / banners / widgets)
  • • Online content is engaging, refreshed regularly and consistent with the artists image
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